Brief 2, Research 3: Typography

Getting the the style and aesthetic of the writing within my infographic right is essential for helping readers to understand the information that is being conveyed. The typeface, font or even the colour of the text can aid greatly in how information is perceived, understood and overall how the different aspects of the design fit well together together to form a harmonious aesthetic. I’ve come across three websites which offer guidelines for getting the typography of your project right. The information included is sourced from ‘smashingmagazine‘, ‘creativebloq‘ and ‘designschool‘.

  1. Creating a visual hierarchy is important to differentiate between the content in your project. Making sure to add main headings, sub-headings and body helps to understand the content and information being conveyed.
  2. Make sure to choose typefaces that are aligned with your content.
  3. Take advantage of type characters and symbols. If you are faced with a type character such as an ampersand then play around with it and try and make it a feature of your design instead of just a way to separate text.
  4. The easiest and simplest way to make something look elegant and sophisticated is to go small. Smaller typefaces help convey this style.
  5. Use leading, kerning and tracking to make sure that your text can be read and understood properly.
  6. Always keep legibility in mind when selecting typefaces – your information has to be able to be read by everybody.
  7. Don’t match your typefaces too much. Choose typefaces that compliment each other but remain unique enough that your design doesn’t look like it has inconsistencies.
  8. Create variety within your text by changing weight or size, rather than using too many different typefaces.

For my own infographic, I would like to use serif fonts as I feel as if they convey a sense of sophistication and sophistication is a concept that is often associated with cats. Within my infographic, I would like to place more focus on the images rather than the text and therefore a visual hierarchy may not be as important to conveying my information as maybe leading/kerning/tracking may be.


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