Communication Objective
The intended communication objective of this infographic is to break-down and explain the process of the ‘cat righting reflex’. The ‘cat righting reflex’ is the process in which cats use to land on their feet when falling from heights larger than 30 centimeters. The aim of the infographic is to visually represent this process through simple and comprehensive icons, as well as easy to understand text. An emphasis will be made on portraying the information as comprehensive for the average individual who may be searching for information on the internet pertaining to cats.

How This Was Achieved
The initial way in which the communication objective was achieved was by implementing a style of icon which was simple and straight forward. The icons needed to portray the process of a cat falling and the ‘cat righting reflex’ working, and a simple silhouette style was best suited for representing this process and information. Another way in which the communication objective was achieved was through the use of colour. A complementary colour palette utilizing various blue and orange hues was used. Orange was used as an accent colour within the infographic. Colour was also used within the shadows of the text and icons, instead of a plain black shadow. Colour was also used to portray a visual hierarchy which is important for infographics as it helps to organise information and in turn add to the readability of the image. In terms of layout and composition, the elements of the infographic followed a downward flow, starting with the heading/sub-heading at the top, the information within the middle and “extra”, less important information at the bottom. This layout and composition was chosen as it was the most logical choice for the type of information being explained, especially as the information followed a straight forward order. Various elements of typography were also implemented for this infographic. A sans-serif font was used for the heading and subheading, while a serif font was chosen for the body text. The reason that a serif font had been chosen for the body text is that serif fonts are much easier to read, especially when there is a lot of text to process and understand. Using different fonts also defined the visual hierarchy of the infographic when used in conjunction with both layout and colour.



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